The hi-tech industry is moving at a faster pace than ever before. And in this rapidly evolving world, the companies who stay ahead of the competition are the ones that deliver innovative products and solutions to the market quickly, accurately, and efficiently.

To succeed in this dynamic landscape, tech companies require streamlined sales processes, efficient quoting, and accurate pricing strategies. This is where Configure, Price, Quote (CPQ) software comes into play.

CPQ offers a comprehensive solution that meets the unique needs of tech companies. A must for any tech company, CPQ software can benefit hi-tech industries and enhance their sales operations in a number of ways.

What Is CPQ Software, and How Does It Work?

Configure, Price, Quote (CPQ) software is a powerful solution that combines automation, configuration management, pricing intelligence, and quoting capabilities into a single platform. It enables sales teams to effectively configure complex products, generate accurate quotes, and streamline the sales cycle from start to finish.

The key components of CPQ can be broken down as follows:

Configuration Management

CPQ solutions provide a user-friendly interface that simplifies the configuration process for sales representatives. It allows them to select and customize product options, features, and accessories based on customer requirements.

The software ensures that all selected components are both compatible and possible, eliminating the risk of configuration errors and minimizing the need for manual intervention.

Pricing Intelligence

One of the key features of CPQ software is its ability to handle pricing complexities. It automates pricing calculations based on a set of predefined rules, pricing tiers, discounts, and promotions.

This ensures consistent and accurate pricing across the organization, reducing errors and revenue leakage. With a CPQ solution in place, sales teams quote prices confidently, negotiate deals effectively, and meet (and exceed) their quotas.

Quoting and Proposal Generation

CPQ software automates the process of generating quotes and proposals. Sales reps can leverage built-in templates and dynamic content to create professional proposals that align with their customer’s preferences.

With the ability to generate quotes rapidly, sales teams can respond quickly to customer inquiries, improving customer satisfaction and increasing the chances of closing deals.

Benefits of CPQ Software for Tech Companies

So what exactly can CPQ do for a hi-tech organization? Take a look at the five biggest benefits CPQ brings to your company:

1.    Accelerate the sales cycle

CPQ software significantly accelerates the sales cycle; in fact, it takes non-CPQ users 73% more time on average to create a typical quote or proposal than those using CPQ software. CPQ accelerates the quoting process in a number of ways. By automating the proposal process, it eliminates the reliance on spreadsheets and emails to accurately price a product or approve a contract.  Users can generate customized quotes in less time, saving valuable time for sales teams.

CPQ software also enables real-time collaboration between sales representatives, engineers, and other stakeholders, ensuring accurate quotes that meet customer requirements. By delivering fast and accurate proposals, tech companies can gain a competitive edge and close deals swiftly.

2.    Reduce errors

Hi-tech products often involve intricate configurations with numerous options and features. When reps rely on manual quoting, human error is a given. Misquoting pricing, working from outdated spreadsheets, or creating an impossible configuration are all common scenarios that CPQ can help eliminate.

CPQ software enables tech companies to automate pricing calculations based on predefined rules and pricing strategies. This results in consistent and accurate pricing across the organization, reducing manual errors and minimizing revenue leakage.

The software also ensures compatibility of selected components and applies appropriate pricing rules, reducing the risk of errors and rework. Additionally, sales representatives can navigate through complex product catalogs, ensuring accurate configurations and eliminating errors.

3.    Improve sales performance

In addition to a faster sales process, the sales performance as a whole is improved with CPQ software, providing everything the team needs to close deals at a faster rate. The guided selling process improves accuracy, providing the sales team with access to the appropriate products at the correct price.

CPQ software provides a centralized platform to manage discounts, promotions, and pricing rules, empowering sales teams to negotiate deals effectively and maximize profitability. Using historical data from your CRM, CPQ allows your sales team to identify the best cross-sell or upsell opportunities; in fact, one study found that companies who use a CPQ solution experience 105% larger deal sizes on average.

4.    Close the gap in the overall sales process

CPQ software closes the gap in the sales process by working with your other technology solutions to guide users through the entire process from start to finish, providing a holistic view of the process.

CPQ also helps bridge the gaps between departments within hi-tech organizations that often work in silos from the sales team but are critical to the quoting process, such as legal and finance. CPQ software can seamlessly integrate with the existing enterprise systems many hi-tech companies already have in place, such as Customer Relationship Management (CRM) software and Enterprise Resource Planning (ERP) solutions.  This integration eliminates data silos and ensures a smooth flow of information across departments, improving collaboration among departments.

By centralizing data related to quotes, products, pricing, and customers, CPQ software enables sales teams throughout the organization to access accurate and up-to-date information, facilitating better decision-making and collaboration.

CPQ solutions are also highly scalable, accommodating the evolving needs of growing tech companies and supporting their expansion into new markets and product lines.

5.    Enhanced analytics

Tech companies thrive on data-driven decision-making, and CPQ software plays a critical role in providing the data needed to make comprehensive insights into the sales process.

CPQ’s advanced analytics and reporting capabilities enables hi-tech organizations to track key sales metrics, identify trends, and optimize sales strategies. Sales managers can gain visibility into sales pipelines, quote-to-close ratios, and product performance, allowing them to make informed decisions and align resources accordingly.

This data-driven approach empowers hi-tech companies to continuously improve their sales processes and drive revenue growth.

Pierce Washington Can Help Drive Growth In Your Hi-Tech Company

In the fast-paced and competitive tech industry, CPQ software empowers companies to enhance efficiency, improve sales visibility, and boost revenue growth. When deployed correctly, the automation and advanced capabilities offered by CPQ software enable hi-tech industries to focus on innovation, deliver superior customer experiences, and maintain a competitive edge in the rapidly evolving tech landscape.

Pierce Washington tailors Configure Price Quote solutions for your enterprise, educate on best practices, and advise on how CPQ implementation can work best for the specific use cases within your tech company.

Pierce Washington has helped organizations achieve tangible business outcomes that include:

    • 65% reduction in labor to support quote process
    • 1-5% reduction in operating costs
    • $1 Million increase in quarterly net margin ($1B Company)
    • 92% faster initiation of new quote
    • 92% faster proposal generation
    • 84% faster to enter a 100-line order through the quote to order integration

Ultimately, we empower your organization to sell more. Contact us today and get started.